Use the questions below to help think through the details of your business concept, and identify areas that need further work.
These questions are intended to apply to one business opportunity. We define that in terms of a specific need, which a specific person or organization has, and which is met by a specific product or service.
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The Need
"Need"
- What is the ultimate "Need" that you are trying to meet?
- What makes you think this is in fact a "need"?
- If this is a future need (ie they do not have it today but you think they will tomorrow), when do we think this need will become important?
- More......*
The ultimate customer
- Who (or what type of organization) has that need?
- More......*
Present-day scenario: PMO comparison (Present Mode of Operation)
Importance of the Need
The Product (or Service)
Product / Service
- What would a business actually sell? Describe the product or service.
- More......*
Superiority to PMO
- In what way does this product or service do a superior job at meeting the need than whatever is used today?
- More......*
Solution / Need summary
Technology
- What is the basic technology underpinning this business concept?
- More......*
Business model
- Describe the business model for this idea.
- More......*
Sustainable competitive advantage
- Why is your product/service better than PMO (whatever is used to meet the need today)?
- More......*
Financing
- More......*
- How much $ will it take to get the business to cashflow neutrality?
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